Friday, September 13, 2013

Using a Variety of Technologies to Address a Wide Range of Audiences

"Don`t believe everything you read on the internet"- Abraham Lincoln, 1856. 


       While the popularization of the internet may have allowed completely erroneous information to be broadcast to the masses, it also did some sort of good for rhetoric. It gave words a power that they had never seen before. The truth is, society`s advance of technology is the chief factor in the increase of vocal power. The question is no longer whether to use technology or not, but simply which technology to use. In the three weeks I have been attending classes here at Gardner-Webb University, I have already gotten my point across via blog, Word document, message board, powerpoint presentation, Facebook post, text message, and even via the latest craze among teenage Iphone users, "snapchat." You see, we, as communicators, are required (by the nature of what we are trying to say) to speak to a wide range of audiences. Technology is the means by which we speak to the precise audience desired. 
      There are many different audiences that we speak to, even in everyday life. As far as one-on-one conversation, there are specific technologies that are best suited to this type of rhetoric. We use text messaging to informally communicate with our friends. Honestly, I don't know that my friend would take me seriously if I submitted a paper or presented a powerpoint to ask about that homework assignment due tomorrow. Nor would my professor be very happy upon receiving a text containing that homework assignment. Sometimes, we ponder the motives of those drama queens who post status updates obviously intended for their guy friend (or once-guy-friend). Why would they post something intended for a single person on a social media site? When they post things like, "You`re going to miss me soon, you yellow-bellied double-crosser!", they have, in reality, mastered the art of technology choice. They have communicated a message to a multitude of individuals- I need attention.
     The technology of powerpoint has transformed the assembly, the business meeting, and the classroom alike. By refining a message into a series of concise points and slides, we have the ability to broadcast our message to a massive audience with the same ease as if we were presenting information to a single person. While the smallest, most intimate communication is adequately supported with the text message, the other end of the spectrum is supported by our friend the power point presentation. And it is effective. Thanks to our friends like the blog, powerpoint, and Facebook post, we can literally go tell the world.

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